Know-how
April 02, 2024
9GAG, the world’s high viral/comedy neighborhood discussion board primarily based in Hong Kong, is embarking on a brand new journey. It’s going to give attention to mixing its IPs with Singapore-based blockchain gaming startup Affyn in an effort to merge tradition with gaming.
Each manufacturers goal to offer a richer, extra participating expertise for his or her communities whereas broadening their model visibility.
9GAG claims to have 200 million distinctive customers and followers. The corporate has taken an thrilling and really completely different path from many different on-line publishing corporations. Based in 2008, it handed by the five hundred Startups accelerator in 2011 and Y-Combinator in 2012, elevating $2.8 million from traders.
It made its identify as a spot to seek out amusing pictures. Now, it’s diversifying its enterprise to extend engagement and worth for customers whereas enabling a few of Asia’s hidden gems to shine by its platform.
CEO and co-founder Ray Chan talks about Affyn’s Buddy Enviornment recreation launch and 9GAG’s one-of-a-kind cellular recreation collaboration: “9GAG will mix its meme tradition with Affyn’s recreation character IPs to launch a set of restricted version in-game objects inside its upcoming Buddy Enviornment recreation.”
As a community-driven website, Chan and the 9GAG crew wish to serve its customers by surfacing the form of content material that they’ll take pleasure in and interact with. Past pictures and comedy skits, it now expands into web3.
CEO and founding father of Affyn, Lucaz, and his crew at Affyn have all the time been eager on selling shared values and increasing audiences inside and past web3 by model synergies. “Because it reveals dedication to innovation and creativity, setting a precedent within the trade for comparable collaborations. We wish to enrich the gaming expertise in our upcoming Buddy Enviornment recreation, and 9GAG provides an extra layer of enjoyable and private expression,” says Lucaz.
Ray Chan, 9GAG CEO stated: “As a neighborhood, we all the time wish to create worth for our customers. Then again, utilising NFTs and gaming has opened up monetisation alternatives for lots of people, and we’re completely satisfied to contribute to this dynamic rising financial system.”
Huge On Web3.0
The Hong Kong-based firm additionally ventured into online game publishing again in 2015, however that wasn’t the one technique that 9GAG differs from its opponents. Its hands-on strategy to creating synergies not solely brings new experiences to present followers but in addition attracts new fans to each platforms.
In keeping with Lucaz, Affyn’s strategy to gaming is centred round neighborhood engagement, which solidifies the collaborations with 9GAG.
As for Affyn, the startup raised 20 million in funding in 2022 and just lately unveiled Omnia Sync, their multichain gaming ecosystem, as a strategic crucial to empower customers and improve their gaming expertise. With the sport having launched on 21 March, he added that 9GAG permits artistic experimentation in efforts to merge communities and broaden Web3 gaming.
About 9GAG
9GAG is a number one international humour platform with over 200M followers and an enormous month-to-month energetic consumer base. With an unlimited consumer neighborhood, 9GAG shapes web tradition by curated content material that spreads laughter worldwide. For extra info, go to www.9gag.com.
About Affyn
Affyn is a multichain gaming ecosystem that utilises blockchain expertise to construct a sustainable closed-loop financial system the place customers can play and earn within the digital world and utilise their rewards in the true world.
